It is no secret that social media is a great communications tool.
Public relations companies are now relying on social media as one of the
major methods of creating an image and reaching as many individuals as
possible. The five main powers of social media are as follows:
Exposure: If there are any sort of public events
held today, photos and video will inevitably lead to postings on social
media sites. One person sees a picture, then sends it to another or adds
it to their wall, thus continuing the cycle of communication. Social
media sites ensure that we are exposed to more information than we ever
have been before, not to mention at a much faster pace than before
social media was universal.
Expansion: With the incorporation of friends who
link together with one another, we become connected with hundreds, or
even thousands, more people than we ever could have before. This means
if we are trying to get attention for a charity concert, we simply have
to tell our friends, who tell their friends, and so on. Never before has
it been easier to reach so many people with just a single message.
Virtuality: Of great importance to those who seek to
send a message to the masses, social media ensures that there is no end
to the message. If you produce a commercial, and it runs for two weeks,
after those two weeks the message is terminated and never communicated
again. With social media, messages are continuously filtered and passed
on and on to more and more people.
Findability: Social media also serves as a great way
to find those who we have lost contact with, or are attempting to
reach. With millions of Facebook fans, it becomes easy for us to find
those who we are seeking to reunite with or communicate a certain
message to.
Education: Arguably one of the larger benefits of
social media is the unlimited access to information. Not only does
social media serve as a means of communication, but it is a way for us
to become educated and learn about others, including the causes they
stand behind and much more. All with the click of the mouse, we can
become a little wiser than we were before.
